It is absolutely lovely!
Never thought that the traditional customs could be this interesting!
The cute and big twinkling eyes are so vivid that make people want to pet these two giant cats.
To celebrate the Lunar New Year, China’s leading film and television team, Flint Walk has brought different New Year greetings to overseas Chinese around the world by combining traditional Lion Dance and modern naked eye 3D technology to create the public art, Spring Is Awaken by The Lion. It is said that the public art Lion Dance would be displayed in Chengdu (China), New York (USA), and Seoul (South Korea). The Lion Dance has applied the most advanced visual technology to pass on the lunar new year celebrations to overseas Chinese from home and abroad.
Legend has been spread in ancient China that in order to expel and control disasters, people would hold exorcism ceremonies at the end of the year. During the ceremony, people would hold lion-like masks. With time went by, the ceremony of holding lion masks gradually evolved into what we see today, the Lion Dance. Since then, the Lion Dance ceremony has been held in the villages and towns to bring auspiciousness and luck every first month of the lunar calendar.
The Chengdu naked -eye 3D screen has brought a unique fusion of the old and the new. The leading film and television team, Flint Walk utilizes live shooting with naked -eye 3D technology presenting the lively, dexterous and authentic lion to the audience, bringing joy and blessings. The audience would feel shocked if seeing it in person, this is a way of modernizing the ancient.
In the crowded public places outdoor advertisements shall not just be commercials. Customers are eager to appreciate different things while acquiring consuming information. What is presented on the billboard for the public makes it the public art. With cyberpunk elements added to the whole scene, the traditional art Lion Dance moves back and forth through buildings, it is not just an advertisement anymore.
This is art and future.
About Flint Walk
FLINT WALK Film & Television Technology Co., Ltd. is a comprehensive film and television production technology company that provides content creativity to visual effects, applying commercial way of thinking into art practice, hence, Flint Art, the cross-media art platform is being created. Its representative works are Naked Eye 3D Panda, The Spacecraft Returns to The Cabin.