From November 2nd to 4th, Asia Fruit Logistica took place in Bangkok, Thailand, attracting exhibitors from over 40 countries and regions to communicate with suppliers and visitors in the industry. Pagoda and its subsidiary Chiang Mai Thai were invited to the exhibition.
To acknowledge the strong support of suppliers from home and abroad, Pagoda held an international supplier conference in Bangkok on the evening of November 3rd during the exhibition and invited nearly 180 suppliers to share observations of the industry and discuss the future development of the industry.
For his opening remarks of the conference, Pagoda Founder & Chairman Yu Huiyong, delivered the keynote speech titled "Linking the Past and Future" online. Over the course of the past 21 years, Pagoda has kept up with the times. It takes fruit standards and other elements contained in the whole industrial chain standards as the core, supply chain system as the foundation and tech, finance, R&D as pillars. Now, it has been developed into a modern community-centered fruit retail enterprise that integrates online and offline sales, stores and warehouses, timely delivery and next day delivery, offline fruit sales and online fresh products sales. In particular, Pagoda has been moving forward steadily amidst the complex changes of the world landscape after 2019.
Looking to the next 20 years, Yu said that Pagoda will open more stores, seek partnership at home and abroad, explore potential cooperation with new suppliers while consolidating the existing ones, and contribute more to the global supply chain, building on which, the company would create an omni-channel sales network that empowers suppliers around the world.
In terms of supplier empowerment, Pagoda has invested in and incubated Banguo Centralized Purchasing Platform and aimed to develop it into a credible and professional platform offering all categories of products so that challenges faced by suppliers such as opaque purchasing and wholesale prices and high cost will be addressed. It will be an effective means for overseas suppliers to export fruits to the Chinese market.
Following Yu’s speech, Cai Qinglai, COO of Banguo Centralized Purchasing Platform, offered details of its business model and cooperation process. Speaking of credibility and transparency of the platform, he said that Banguo, as a trading service provider rather than a trader, would only charge service fee transparently and never pocket the price difference of goods. Customers could trace the flow of goods on the platform.
The current environment poses enormous challenges to import trade, especially to that of fresh goods. However, the proportion of imported fruits purchased by Pagoda channels has been stable from 2020 to 2022, and the volume has kept on a rise and reached a year-on-year increase of 18% in 2022, among which, the import of frozen durian, cherries, blueberries and apples has rose steadily for three consecutive years. Zhu Qidong, vice president of Pagoda, stressed that the international purchasing business would focus on organic products and other small-batch products featuring distinctiveness and meeting the health needs of customers.
The company would also focus on overseas omni-channel business. At present, Pagoda has 29 warehousing and distribution centers in China, and hundreds of long-term suppliers all over the world, which guarantees the supply of high-quality fruits all year around. Building on that, Pagoda hopes to utilize the global supply chain resources and create an omni-channel sales network that supports resource complementarity and mutual empowerment for suppliers to explore more ways of collaboration and expand their markets.
As a key leading enterprise in China, Pagoda boasts a relatively mature marketing and promotion system and is preferred by many overseas fruit suppliers to build and promote their fruit brands in Chinese market. For example, Vietnam durian, which has been permitted to enter the Chinese market for the first time, has selected Pagoda omni channel for sales. Before that, Pagoda has cooperated with high-quality suppliers overseas to carry out brand marketing activities, such as Newton Apple tasting party, pop-up cherry store, etc., to provide consumers with opportunities to acquire the first-hand information of fruits and brands, which is conducive to enhance brand recognition and empower fruit marketing.
Going forward, Pagoda will continue to explore possibilities to leverage its brand and supply chain to help overseas suppliers export quality fruits to China and serve more Chinese consumers.
Company: Shenzhen Pagoda Industrial (Group) Corporation Limited
Contact Person: Xin Lu
Email: luxin@pagoda.com.cn
Website: https://www.pagoda.com.cn
Telephone: 0755-82676250
City: Shenzhen