With the expansion of the car ownership base and the increase in the average age of cars, new car sales are slowing down. Traditional car manufacturers' gross profit is being impacted, and the industry value chain of the automotive industry is gradually shifting to the automotive aftermarket. According to McKinsey's forecast, the global automotive aftermarket will grow at a compound annual growth rate of 3% in the coming years, and is expected to reach USD 1170 billion by the year of 2030.
Under the temptation of the USD 1170 billion market, many car manufacturers have joined the automotive modification market of the aftermarket for its economic development potential. When cars are no longer just a means of transportation, but a carrier that can further integrate with people and the environment outside the cockpit and provide entertainment and services, the traditional original speaker produced and equipped by car manufacturers cannot fully meet the personalized needs of the younger generation of consumers. The car lifting speaker, which is full of sense of design and technology, has attracted the attention of consumers. The speaker can automatically rise when the car ignition is switched on and fall when the ignition is switched off as well as adjust its light mode according to the ambient light. It is reported that the car speaker market has exceeded USD 4.5 billion in 2020, accounting for approximately 5% of the global car modification market, and is expected to grow at a compound annual growth rate of over 6.5% between 2021 and 2027.
The involvement of a large number of manufacturers is beneficial to the intelligent development of the car speaker. At the same time, it causes the existing products in the car speaker modification market to compete in a homogeneous manner as well. And the manufacturers who own quicker product iteration capabilities and stronger R&D strength in terms of product quality and customer satisfaction will be expected to take the lead in overcoming the situation. Many of the existing lifting speakers are too noisy and slow in the process of lifting, resulting in a poor user experience. In particular, the gearbox that drives the lifting of the car speaker is prone to noise and insufficient torque after long-term use.
In order to provide a better customer experience, ZHAOWEI has collaborated with the lifting speaker manufacturers to optimize the lift module and control system and launched a car lifting speaker drive system solution.With the characteristics of low noise and quick response, the solution reduces friction between the gears through gear shape modification and transmission structure optimization, allowing the noise generated during lifting to be better suppressed, extending the service life of the speaker and providing a better customer experience.
In terms of response speed, ZHAOWEI adopts a three-stage parallel transmission design with high torque, allowing the speaker to be lifted more quickly. Furthermore, the Hall brushless motor inside the gearbox can generate Hall signals for drive control, allowing for a quicker and more precise lift response. And one thing worth mentioning is that ZHAOWEI can provide customized gearboxes to meet the needs of car speaker manufacturers and empower the car speaker modification market.
According to a research report released by Transparency Market Research (TMR), the global car speaker market is estimated to exceed a valuation of $9.6 billion by 2030. Driven by the car intelligence and personalization, the number of intelligent speaker users worldwide has continuously grown. Moreover, the participation of manufacturers helps the car speaker modification market maintain a progressive development trend in the long term and usher in new challenges for themselves as well. Future market competition will be multidimensional, with R&D and products serving as the main competitive advantages. In order to improve market representation, the car speaker manufacturers need focus on the development of intelligent and ecological systems, with quality as the foundation and innovation as the driving force, to promote the healthy development of the car speaker industry.
Media Contact
Company Name: Shenzhen Zhaowei Machinery & Electronics Co. Ltd.
Contact Person: ZHAOWEI
Email: sales@zwgearbox.com
City: Shenzhen
Country: China
Website:https://www.zwgearbox.com/automobile-drive/car-lifting-speaker-motor